The Post-Cookie Digital Advertising Landscape: Planning for Privacy Compliance in Unsettled Terrain
Posted in Advertising
Digital advertising exists in a complex ecosystem that the average person engages with daily. It encompasses a broad set of technologies for managing advertisements across channels including search, display, video, mobile, and social, with functions for targeting, design, bid management, analytics, optimization, and automation. Digital advertising also incorporates many digital tools and systems that target specific individuals and audiences.
In this Thomson Reuters Practical Law article, authors Jerry Ferguson, Fernando Bohorquez and Priyanka Surapaneni discuss the digital advertising regulatory landscape including the EU ePrivacy Directive, GDPR, CCPA, and other U.S. state consumer privacy laws, emerging alternatives to third-party cookies, and best practices for businesses to develop a privacy-focused, post-cookie digital advertising strategy.